Pif Magazine is one of the oldest, continually published literary zines online. Founded in 1995 by Richard Luck, the magazine has published original works by authors such as Amy Hempel, Julia Slavin, Richard Yates, and David Lehman, as well as interviews with modern literary greats like A. Manette Ansay, Naomi Shihab Nye, Jhumpa Lahiri, and William H. Gass.
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Pif Magazine is often referred to simply as PIF. There is speculation that PIF stands for "Poetry, Interviews, and Fiction". Founder, Richard Luck has claimed that PIF is "whatever you want it to be. For me it was a typographical error on a poetry submission that reproduced well visually. That and it had a nice ring to it. It was memorable." Thomas E. Kennedy offered a different observation in his recent article[2] on the subject.